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DPP vs Snowball Analytics
Head to head

DPP vs Snowball Analytics

Two dividend trackers, one clear winner. See why 4.8-star investors are switching from Snowball's $14/mo plan to DPP's $9.99/mo Pro — and getting AI planners, priority backtests, and portfolio grouping thrown in.

DPP wins 13 of 15 categories. Save $48–$120/year and get more.

Snowball Analytics popularized the "one dashboard, all your dividend accounts" idea and does a fine job at basic income projection. But its paid tier starts at $14/mo, its AI is a Beta paid add-on, and its backtesting is limited to a few pre-baked scenarios. Dividend Portfolio Planner does everything Snowball does — plus 30+ year backtests, an unlimited Claude-powered AI Optimizer, an AI Income Target Planner that reverse-solves for a goal, portfolio grouping (retirement vs taxable), and a monthly income seasonality chart — all at $9.99/mo.

Scorecard

Feature-by-feature

DPP wins 13 of 15 categories — checked against public pricing pages and support docs as of Q1 2026.

Capability
DPP You
Snowball Analytics
Cost
Starting paid tier (monthly)
$9.99
$14.00
Free plan available
AI
AI portfolio Optimizer (unlimited)
Beta paid add-on
AI Income Target Planner (reverse-solve)
AI ticker thesis (Claude Sonnet 4.6)
Analysis
30+ year backtest engine
Limited scenarios
Side-by-side scenario compare
Holdings
Multi-account rollup (Roth · Taxable · 401k)
Portfolio grouping (retirement · taxable · custom)
Avg cost / share + gain % on every position
Portfolio value growth chart (30D/90D/1Y)
Dividends
Full-month ex-div calendar (past + upcoming)
Monthly income chart (12-24m seasonality)
Day-before ex-div PUSH alerts (installed PWA)
Email only
Brokers
Broker sync (read-only)
Plaid US
SnapTrade ~14 countries

Pick DPP if…

DPP is the pick if you're a US-based dividend investor who wants (a) AI-driven portfolio rebalancing on demand, (b) 30+ year Monte-Carlo-quality backtests, (c) push notifications on your phone the day before each ex-div date, or (d) the lowest paid price in the category. If you use multiple brokerages and want them grouped by tax treatment (Retirement · Taxable · Custom), only DPP has that.

Pick Snowball Analytics if…

Snowball is the safer pick if you want a mature European-domiciled tracker with SnapTrade broker sync across ~14 countries and don't need backtesting or AI features. Its holdings dashboard is polished, and it's been iterating since 2019.

Visit Snowball Analytics
Frequently asked

Answers for shoppers

Which is cheaper, DPP Pro or Snowball Premium?Answer

DPP Pro is $9.99/mo (or $95.99/yr — 20% off). Snowball's cheapest paid tier is $14/mo. DPP saves you $48/year on monthly billing or up to $72/year on annual, and you get AI planners + priority backtests included.

Does DPP have broker sync like Snowball's SnapTrade?Answer

Yes. DPP uses Plaid (production) for read-only broker sync in the US. Your Plaid access token is encrypted at rest with Fernet. Snowball's SnapTrade supports more international brokers, so if you're outside the US, Snowball's broker coverage is currently broader — though DPP's Plaid integration works with 12,000+ US institutions.

Can I use DPP's AI Optimizer on any portfolio?Answer

Yes. Free users get 1 AI action per month (any of: Optimizer, Income Target Planner, ticker thesis). Pro is unlimited. Snowball's AI is currently a paid Beta add-on with limited monthly credits.

Does DPP backtest better than Snowball?Answer

Yes. DPP runs full 30+ year backtests with dividend reinvestment, cash flow charts, and per-year drawdown, cached for instant compare. Snowball offers a small number of pre-baked backtest scenarios.

Can I migrate from Snowball to DPP?Answer

Yes — export your positions from Snowball as CSV, then paste them into any DPP account (paste supports any broker format: TICKER, SHARES, COST). Takes under 30 seconds per account. You get the free 30+ year backtest and AI explanation immediately.

Ready to see side-by-side?

Open the DPP Compare Chart.

Load any two portfolios into the Compare Chart and see the 30-year cumulative-return line, dividend income growth, drawdown, and CAGR side-by-side. Free — 1 saved portfolio + 30+ year backtests forever.

About the app
Dividend Portfolio Planner

What is Dividend Portfolio Planner?

Dividend Portfolio Planner (DPP) is a dividend research, portfolio modeling and backtesting application that helps investors research stocks and ETFs, create hypothetical portfolios, estimate dividend income, backtest investment strategies and compare income with changes in portfolio value. Unlike traditional dividend trackers that primarily monitor investments an investor already owns, DPP is designed not only to monitor but also to help investors research and model potential portfolio strategies before investing.