How much does the Dividend Portfolio Planner cost?

DPP is free forever for one saved portfolio, 4 AI actions per month, plus 30+ year backtests, live holdings tracking, ex-dividend push alerts, avg cost tracking, and CSV export. Core is $9.99/mo (or $95.99/yr, 20% off) and unlocks 10 saved portfolios, 10 AI actions per month (Optimizer, Income Target Planner, ticker thesis), and SnapTrade broker sync. Pro is $14.99/mo (or $143.99/yr) and adds unlimited saved portfolios, unlimited AI, and a priority backtest queue. Team seats start at $7.99/seat/month with a 5-seat minimum.

How does DPP compare to Snowball, Sharesight, and Seeking Alpha?

DPP is the only tool that combines a 30-year backtest engine, AI planners (Optimizer + Income Target), live multi-account holdings rollup, SnapTrade broker sync (Schwab, Fidelity, Vanguard, Robinhood, IBKR, and 40+ others), ex-dividend push alerts, avg cost tracking, monthly-income seasonality charts, and multi-portfolio grouping — in a single app, at a lower paid price ($9.99/mo Core or $14.99/mo Pro vs $14 Snowball, $15 Sharesight, $19.92 Seeking Alpha).

Is the free plan actually free forever?

Yes. No credit card, no trial expiry, no ads. Free includes 1 saved portfolio, the full backtest engine, 4 AI actions per month, Track My Holdings (accounts, ex-div calendar, growth chart, income chart, CSV export), the watchlist, and ticker research. SnapTrade broker sync unlocks on Core and above.

What is the difference between Core and Pro?

Core ($9.99/mo) unlocks up to 10 saved portfolios and up to 10 AI actions per month. Pro ($14.99/mo) removes both caps entirely — unlimited saved scenarios AND unlimited AI — and adds a priority backtest queue so results return faster on peak-load days.

Can I cancel any time?

Yes. Stripe handles billing and cancellations. Paid tiers downgrade to Free at the end of the billing period — your data stays intact. Yearly plans come with a 3-day free trial that you can cancel with a single click.

Does DPP connect to my brokerage?

Yes — DPP uses SnapTrade (production) for read-only broker sync (Schwab, Fidelity, Vanguard, Robinhood, IBKR, and 40+ others). Your SnapTrade user secret is encrypted at rest with Fernet. Positions, cost basis, and cash balances sync in real time; transaction-level dividend history is available on-demand via the Sync history button.

Pricing

Simple. Fair. Yearly-friendly.

Start free with the full backtest engine and Ask DPP. Upgrade when you're ready to sync your brokerage, plan your income and optimize what you own. Cancel anytime.

Free

Current

See what dividend investing can do for you. No card needed.

$0/ forever

1 saved portfolio

Backtest any dividend portfolio over 30 years, with DRIP & monthly contributions
Ask DPP — an AI analyst that runs the numbers for you
Track holdings manually & follow an income goal
4 AI actions / month · ex-dividend alerts · CSV export

Core

Sync your brokerage and plan the income you want.

$9.99/ month

Up to 10 saved portfolios

7-day free trial · no card

Sync your brokerage (read-only) — live value, forward income & dividend calendar
10 AI actions / month — Income Planner, portfolio Optimizer & ticker thesis
Compare up to 10 portfolios side by side, results saved with each one
Ex-dividend phone alerts · iPhone & Android apps

Best value

Pro

Optimize what you already own, with unlimited AI.

$14.99/ month

Unlimited portfolios

Everything in Core, plus:
Holdings Optimizer — AI rebalancing of your real positions with a whole-share buy/sell list
Unlimited AI and unlimited portfolios — no monthly caps
AI explanation chats saved with every portfolio · branded PDF reports
Priority backtests · locked-in yearly pricing

Which one is right for you?

Free shows you what a dividend portfolio could pay — backtests, Ask DPP and 4 AI actions a month. Core connects your real brokerage and plans your income with 10 AI actions a month across 10 portfolios. Pro optimizes the holdings you already own, with unlimited AI, saved AI chats and branded reports.

Quick scan

Tier at a glance

The 10 things investors ask about most — everything else is in the detailed table below.

Feature	Free	Core	Pro
Saved portfolios	1	Up to 10	Unlimited
AI actions (Optimizer · Planner · thesis)	4 / month	10 / month	Unlimited
Ask DPP AI assistant + chat history
30-year backtest engine with DCA & DRIP
Track holdings + income goal progress
Brokerage sync (read-only)	—
Holdings Optimizer + trade list	—	—
Saved AI chats · branded PDF reports	—	—
Priority backtest queue	—	—
Ex-dividend alerts · iPhone & Android apps

Saved portfolios

Free1

CoreUp to 10

ProUnlimited

AI actions (Optimizer · Planner · thesis)

Free4 / month

Core10 / month

ProUnlimited

Ask DPP AI assistant + chat history

Free

Core

Pro

30-year backtest engine with DCA & DRIP

Free

Core

Pro

Track holdings + income goal progress

Free

Core

Pro

Brokerage sync (read-only)

Free—

Core

Pro

Holdings Optimizer + trade list

Free—

Core—

Pro

Saved AI chats · branded PDF reports

Free—

Core—

Pro

Priority backtest queue

Free—

Core—

Pro

Ex-dividend alerts · iPhone & Android apps

Free

Core

Pro

See the full comparison → 60+ features

Everything included

Detailed feature comparison

Every capability across the app, grouped by area.

Feature

Free

Core

Pro

Track My Holdings

Multiple named accounts (Roth · Taxable · 401k · IRA · HSA)
Up to 10
Up to 10
Up to 10
Multi-portfolio grouping (retirement · taxable · custom)New
Live portfolio value, unrealized gain, yield-on-cost
Average cost per share on every positionNew
Portfolio value growth chart (30D · 90D · 1Y)New
Monthly dividend income chart (12-24 month seasonality)New
Ex-dividend calendar with month grid (past + upcoming)New
Same-ticker rollup across every account
One-click CSV export (14 columns + totals row)New
Paste positions from any broker (TICKER,SHARES,COST)
Broker Sync via SnapTrade (read-only, production)
—
Access token encrypted at rest (Fernet)
—
Forward monthly & annual dividend income
Per-position % of portfolio & % of income
Dashboard rollup card across all accounts
Total Holdings card with 30-day sparkline & shareable imageNew
Personal income goal tracker (forward income vs goal)New

Holdings Optimizer

AI reweighting of the positions you already ownPro
—
—
Your limit on how far each position can move (± pts)
—
—
Before/after income, yield, CAGR & total return backtest
—
—
Buy/sell trade list in dollars & whole shares
—
—
Dividend payout frequency per holding
—
—
Save the proposal as a new portfolio
—
—

AI intelligence

AI explanations
4 / month
Up to 10 / mo
Unlimited
AI Optimizer — rebalance for yield / CAGR / balanced
Counts toward 4 / mo
Up to 10 / mo
Unlimited
AI Income Target Planner — reverse-solve for a goal
Counts toward 4 / mo
Up to 10 / mo
Unlimited
AI thesis for any ticker
Counts toward 4 / mo
Up to 10 / mo
Unlimited
Streaming, follow-ups, copy-to-clipboard
AI explanation chats saved with each portfolioPro
—
—

Ask DPP assistant

AI analyst that runs the numbers on your own dataNew
Multi-step plans with one-tap action buttons
Conversation history · resume any thread
Pin favourites · export chats to Markdown or PDF

Backtesting engine

30+ years of price & dividend history
Cached backtest results
Priority backtest queue
—
—
Multi-scenario compare view

Portfolio building

Saved portfolios
1
Up to 10
Unlimited
Weight sliders & auto-balance
Ticker autocomplete (curated + yfinance)
DRIP toggle & mid-range dates
Monthly / quarterly / yearly contributions (DCA)
Instant Income Planner amounts · apply to portfolio in one tapNew
Backtest, optimizer & planner results saved with the portfolioNew

Ticker research

Company snapshot, price chart (8 ranges)
Performance & risk (5y CAGR, vol, Sharpe, drawdown)
Dividend safety score & payout history
Ex-dividend calendar & news
Theme browsing (Aristocrats, REITs, etc.)
Side-by-side ticker compare

Notifications & delivery

Morning ex-dividend push alerts (phone & browser)
Configurable lead time (day-of · 1-day · 2-day)New
The DPP Weekly — personalized Saturday digest
Native iPhone & Android apps · install on desktopNew
Sign in with Apple or Google
Weekly Market Recap
Contact support in-app + email replies

Watchlist & tracking

Star tickers on Research page
Dashboard watchlist with live yield & price
One-click Add to new portfolio from watchlist

Optimizer history

Versioned portfolio snapshots
Auto-save baseline before AI apply
Pin & compare any two snapshots
One-click restore any version

Reports & export

CSV export (portfolios, backtests, holdings, users)
CSV import with diff-preview modal
Branded PDF backtest report with cover pagePro
—
—

Community & rewards

Referral credits (+30 days of Pro per friend)
Vote on public roadmap
Cancel anytime (Stripe on web · App Store / Google Play in the app)

Educational tool — not investment advice. Data from Yahoo Finance via yfinance.

Head to head

DPP vs Snowball vs Sharesight vs Seeking Alpha

The apps dividend investors compare us against, checked line-by-line against public pricing pages and support docs as of Q1 2026. DPP wins 19 of 21 categories — and costs less than every paid alternative.

Capability

DPPYou

Free

$9.99/mo

Snowball

Free (limited)

$14–$19/mo

Sharesight

Free (10 hldg)

$15–$41/mo

Seeking Alpha

Free (delayed)

$239/yr

Cost

Free plan available

10 holdings

Delayed data

Lowest paid tier (monthly)

$9.99

$14

$15

$19.92

Holdings

Live multi-account rollup (Roth · Taxable · 401k)

Unlimited saved portfolios (Pro)

Paid tiers

1 portfolio

Portfolio grouping (retirement · taxable · etc.)

Avg cost / share + gain % surfaced on every row

Portfolio value growth chart (30D / 90D / 1Y)

Dividends

Live ex-dividend calendar (past + upcoming)

Upcoming

Monthly dividend income chart (12-24m seasonality)

Day-before ex-div PUSH alert on installed PWA

Email

DRIP calculator with mid-range dates

Analysis

30+ year backtesting engine

Limited

AI Optimizer (rebalance for yield / CAGR / balance)

Beta paid add-on

AI Income Target Planner (reverse-solve a goal)

AI ticker thesis (Claude Sonnet 4.6)

Human writers

Side-by-side portfolio compare

Data

30+ years of price + dividend history

Broker connect (read-only)

SnapTrade

Direct feed

Workflow

One-click CSV export of every position

Only via IB

Paste-from-broker importer (any format)

CSV only

Community & referral credits

Why DPP wins

Only tool combining backtesting + AI planning + live holdings in one app.
Cheapest Pro tier ($9.99/mo) — and 20% off yearly.
Portfolio grouping + monthly income chart are exclusive to DPP.

Fine print

Marks reflect features accessible on each product's paid tier at time of publication. Competitor logos and marks belong to their respective owners. If you spot an outdated mark, let us know — we update this scorecard within 24 hours.

Snowball Sharesight Seeking Alpha

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