Pricing
Simple. Fair. Yearly-friendly.
Start free. Upgrade only when you outgrow it. Cancel anytime — Stripe handles billing and tax.
Free
Try the engine end-to-end. No card needed.
$0/ forever
1 saved portfolio
- Full 30-year backtest engine
- 1 AI action / month (Optimizer · Planner · Thesis)
- Track My Holdings · Plaid sync · watchlist
- CSV / PDF export · snapshot compare
Most popular
Beginner
For casual investors ready to compare a handful of scenarios.
$9.99/ month
Up to 10 saved portfolios
7-day free trial · no card
- Unlimited AI up to 10 / month — Optimizer, Income Planner & ticker thesis
- Up to 10 saved portfolios (vs 1 on Free)
- All Track My Holdings features · Plaid broker sync
- Ex-dividend push alerts · CSV / PDF export
Best value
Pro
For power users who iterate freely and need speed on peak days.
$14.99/ month
Unlimited portfolios
- Everything in Beginner, plus:
- Unlimited saved portfolios & scenarios
- Priority backtest queue — faster on peak-load days
- Locked-in yearly pricing (3-day free trial)
Team
Onboard your whole desk. Beginner capabilities, per seat.
$7.99/ seat · month
Min 5 seats · Beginner capabilities per seat
$39.95/mo · $383.52/yr
- Everything in Beginner, per seat
- Bulk invite via CSV (Admin Control Room)
- Centralized billing & seat management
- Priority support & onboarding call
Which one is right for you?
Free is generous but capped at 1 portfolio and 1 AI action per month. Beginner unlocks 10 portfolios and removes the AI cap — ideal for most casual investors. Pro adds unlimited portfolios and priority backtests for the power users. Team puts your whole desk on Beginner with one bill.
Quick scan
Tier at a glance
The 9 things visitors ask about most — everything else is in the detailed table below.
Saved portfolios
Free1
BeginnerUp to 10
ProUnlimited
TeamUp to 10 per seat
AI Optimizer & Income Planner
Free1 / month
BeginnerUp to 10 / mo
ProUnlimited
TeamUp to 10 / mo
AI Research chat (per ticker)
Free1 / month
BeginnerUp to 10 / mo
ProUnlimited
TeamUp to 10 / mo
30-year backtest engine
Free
Beginner
Pro
Team
Priority backtest queue
Free—
Beginner—
Pro
Team
Live Track My Holdings + Plaid sync
Free
Beginner
Pro
Team
Ex-dividend push alerts + PWA
Free
Beginner
Pro
Team
CSV / PDF export
Free
Beginner
Pro
Team
Bulk seat invite + centralized billing
Free—
Beginner—
Pro—
Team
Everything included
Detailed feature comparison
Every capability across the app, grouped by area.
Feature
Free
Beginner
Pro
Team
Track My Holdings
- Multiple named accounts (Roth · Taxable · 401k · IRA · HSA)Up to 10Up to 10Up to 10Up to 10
- Multi-portfolio grouping (retirement · taxable · custom)New
- Live portfolio value, unrealized gain, yield-on-cost
- Average cost per share on every positionNew
- Portfolio value growth chart (30D · 90D · 1Y)New
- Monthly dividend income chart (12-24 month seasonality)New
- Ex-dividend calendar with month grid (past + upcoming)New
- Same-ticker rollup across every account
- One-click CSV export (14 columns + totals row)New
- Paste positions from any broker (TICKER,SHARES,COST)
- Broker Sync via Plaid (read-only, production)
- Access token encrypted at rest (Fernet)
- Forward monthly & annual dividend income
- Per-position % of portfolio & % of income
- Dashboard rollup card across all accounts
AI intelligence
- AI explanations1 / monthUp to 10 / moUnlimitedUnlimited
- AI Optimizer — rebalance for yield / CAGR / balancedCounts toward 1 / moUp to 10 / moUnlimitedUnlimited
- AI Income Target Planner — reverse-solve for a goalCounts toward 1 / moUp to 10 / moUnlimitedUnlimited
- AI thesis for any tickerCounts toward 1 / moUp to 10 / moUnlimitedUnlimited
- Streaming, follow-ups, copy-to-clipboard
Backtesting engine
- 30+ years of price & dividend history
- Cached backtest results
- Priority backtest queue——
- Multi-scenario compare view
Portfolio building
- Saved portfolios1Up to 10UnlimitedUnlimited
- Weight sliders & auto-balance
- Ticker autocomplete (curated + yfinance)
- DRIP toggle & mid-range dates
Ticker research
- Company snapshot, price chart (8 ranges)
- Performance & risk (5y CAGR, vol, Sharpe, drawdown)
- Dividend safety score & payout history
- Ex-dividend calendar & news
- Theme browsing (Aristocrats, REITs, etc.)
- Side-by-side ticker compare
Notifications & delivery
- Day-before ex-dividend push alerts on installed appNew
- Configurable lead time (day-of · 1-day · 2-day)New
- The DPP Weekly — personalized Saturday digest
- Install DPP as a PWA (iOS · Android · desktop)
- Contact support in-app + email replies
Watchlist & tracking
- Star tickers on Research page
- Dashboard watchlist with live yield & price
- One-click Add to new portfolio from watchlist
Optimizer history
- Versioned portfolio snapshots
- Auto-save baseline before AI apply
- Pin & compare any two snapshots
- One-click restore any version
Reports & export
- CSV export (portfolios, backtests, holdings, users)
- CSV import with diff-preview modal
- PDF report with branded cover page
Community & rewards
- Referral credits (+30 days of Pro per friend)
- Vote on public roadmap
- Cancel anytime · Stripe-managed billing
Team-only
- Bulk invite via CSV (Admin Control Room)———
- Centralized seat management———
- Priority support & onboarding call———
- Consolidated billing invoice———
Educational tool — not investment advice. Data from Yahoo Finance via yfinance.
Head to head
DPP vs Snowball vs Sharesight vs Seeking Alpha
The apps dividend investors compare us against, checked line-by-line against public pricing pages and support docs as of Q1 2026. DPP wins 19 of 21 categories — and costs less than every paid alternative.
Capability
DPPYou
Free
$9.99/mo
Snowball
Free (limited)
$14–$19/mo
Sharesight
Free (10 hldg)
$15–$41/mo
Seeking Alpha
Free (delayed)
$239/yr
Cost
Free plan available
10 holdings
Delayed data
Lowest paid tier (monthly)
$9.99
$14
$15
$19.92
Holdings
Live multi-account rollup (Roth · Taxable · 401k)
Unlimited saved portfolios (Pro)
Paid tiers
1 portfolio
Portfolio grouping (retirement · taxable · etc.)
Avg cost / share + gain % surfaced on every row
Portfolio value growth chart (30D / 90D / 1Y)
Dividends
Live ex-dividend calendar (past + upcoming)
Upcoming
Upcoming
Monthly dividend income chart (12-24m seasonality)
Day-before ex-div PUSH alert on installed PWA
Email
Email
DRIP calculator with mid-range dates
Analysis
30+ year backtesting engine
Limited
AI Optimizer (rebalance for yield / CAGR / balance)
Beta paid add-on
AI Income Target Planner (reverse-solve a goal)
AI ticker thesis (Claude Sonnet 4.6)
Human writers
Side-by-side portfolio compare
Data
30+ years of price + dividend history
Broker connect (read-only)
Plaid
SnapTrade
Direct feed
Workflow
One-click CSV export of every position
Only via IB
Paste-from-broker importer (any format)
CSV only
CSV only
Community & referral credits
Why DPP wins
- Only tool combining backtesting + AI planning + live holdings in one app.
- Cheapest Pro tier ($9.99/mo) — and 20% off yearly.
- Portfolio grouping + monthly income chart are exclusive to DPP.
Fine print
Marks reflect features accessible on each product's paid tier at time of publication. Competitor logos and marks belong to their respective owners. If you spot an outdated mark, let us know — we update this scorecard within 24 hours.
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